Digital Ads: Creating the Right Ad Tech Ecosystem
for Privacy Friendly Innovation and Growth in Europe
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Research
The coming of the digital age has been transformative, enabling individuals and organisations through digital tools and connectivity to create change, drive impact, and boost both productivity and efficiency. Digital and online advertising plays a pivotal role in this transformation by enabling organisations to reach, engage with, and grow their audiences at a global level with unprecedented scale and precision.
In our latest research, including a series of interviews with digital marketers working for civil society organisations and startups, we explore how personalised advertising plays a role in economic growth and innovation in Europe, and how the ad tech ecosystem can work best for young people, content creators, consumers, businesses, and civil society alike.
Highlights from the report
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