Digital and online advertising plays a pivotal role in this transformation by enabling organisations to reach, engage with, and grow their audiences at a global level with unprecedented scale and precision.

The latest version of this report includes a series of interviews with digital marketers working for civil society organisations and startups. We explore how personalised advertising plays a role in economic growth and innovation in Europe, and how the ad tech ecosystem can work best for young people, content creators, consumers, businesses, and civil society alike.

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