top of page
THY Logo - Old Green No Claim.png
THY Logo - Old Green No Claim.png
Research
Social movements, digital fundraising & issue awareness: the role of targeted ads

Digital advertising plays a crucial role in providing valuable services and content to consumers, while free online tools and increased accessibility has created innovative ways for young people to collectively mobilise. Digital tool innovation has also brought about fundamental changes in the way social movements and grassroots organisations seek to enact change, with the targeted advertising ecosystem playing a key role in fundraising and outreach.

While many see the benefits, wider concerns exist on privacy and the misuse of data. Amid EU policy discussions on the future of Europe’s digital economy, and companies transitioning to privacy-compliant alternatives - how have individuals, groups, and organisations used digital tools and targeted ads for collective identity building and issue awareness? And what do young people think about the trade-offs between personalisation and privacy?

3 Key Findings

Piano Lesson

54%

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magn aliqua.

Men Volunteering

25%

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magn aliqua.

Model Posing

+100K USD

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magn aliqua.

Case Studies

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut 

Listen to the Report

Social movements, digital fundraising & issue awareness: the role of targeted ads
00:00 / 01:04

Download the Report

Screenshot 2024-12-03 123318.png
  • Facebook
  • X
  • Instagram
  • Linkedin
  • Youtube

Connect with us: community@thinkyoung.eu

bottom of page