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SOCIAL MOVEMENTS,
DIGITAL FUNDRAISING & ISSUE AWARENESS:
THE ROLE OF
TARGETED ADS

While many see the benefits, wider concerns exist on privacy and the misuse of data. Amid EU policy discussions on the future of Europe’s digital economy, and companies transitioning to privacy-compliant alternatives - how have individuals, groups, and organisations used digital tools and targeted ads for collective identity building and issue awareness? And what do young people think about the trade-offs between personalisation and privacy?

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