Under 35? Get the challenge from Drucker Society...

DRUCKER SOCIETY LAUNCHES ESSAY CONTEST

The Peter Drucker Society of Europe (PDSE) launches "The Global Peter Drucker Challenge", an essay contest for young managers, entrepreneurs und students until the age of 35. The authors of the top three essays will be flown to Vienna and invited to participate in the "Global Peter Drucker Forum 2010" in Vienna on November 19. In addition, up to 40 authors of high quality essays will get free access to the "Global Peter Drucker Forum 2010".

The essay contest has the overarching theme "Continuity and Change", i.e. balancing innovation and time-tested practices, and finding solutions that work in a time of crisis and great upheavals. "Continuity and Change" was also a leitmotif in the life and work of Peter F. Drucker (1909-2005). The young Peter Drucker, who later went on to become "the man who invented management" (The New York Times), grew up in a time of unprecedented upheavals in politics, the economy and technology that fundamentally changed society. Like the young generation today he was confronted with a massive and worldwide economic crisis – indeed, the very first article Drucker wrote as a rookie editor for the Frankfurter General-Anzeiger newspaper in 1929 happened to be about infamous "Wall Street Crash", which sounded the bell for a massive and worldwide economic crisis.

Peter Drucker's thinking about management was based on the fundamental idea that management is a key function in modern societies, way beyond just business management. Drucker called management the most important social innovation of the 20th century. In a society that is constituted of organizations and institutions – from public sector bodies, education and research institutions, health care providers and businesses – there is a common thread: to determine the right direction for the organization, to develop objectives and plans, to implement, to adjust to changing conditions and to understand whether the objectives have been reached or not.

Until the age of 92 Peter Drucker held classes at the management school named after him in Claremont, California. He loved to teach his students the art of management and lessons from history, but at the same time he was also keen to learn from them. After all, these young men and women represented the future. They brought with them new experiences and new perspectives that would impact and shape the economy and society to come.

It is in this spirit that "The Global Peter Drucker Challenge" essay contest wants to hear from young people – about to enter the workforce or already with some first-hand experiences in companies, organizations, or as young entrepreneurs: Where do they see the key challenges in today's economy and society, and how can they be overcome? Where do they see the biggest and most realistic opportunities for innovation and change, and where would they be most needed?

For more information on "The Global Peter Drucker Challenge" and to get guidelines how to participate see:
www.druckerchallenge.org

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